Here are some goals, or parameters, for my web store operation:

  • At least $10 gross profit per sale.  Not on average, but minimum.  $10 is the floor.
  • Create a system efficient and automated enough to process 100 orders a day with no outside help or need for employees
  • Mobility.  Ability to operate from any computer and any phone anywhere.  I don’t want to have to lug my laptop around because it has QuickBooks on it, or anything else similarly silly.
  • Free Shipping on every product.
  • Any order of more than one item gets at least a 1% discount.  People like discounts, and incentives to buy more.
  • Every flag will have a flagpole as a ‘suggested product’.
  • Voicemail to email.  Every voicemail I get needs to be emailed to me.  There’s services that do that.  Saves a lot of time.
  • Live voice answers the phone.  Even if I’m not there, pay a service so that people never get a machine.  They always take a message, and I get emailed/texted.
  • ~10-20% off of your next order if you fill out a product review.  My site will have reviews, like Amazon, for all products.  People filling out reviews is good for potential customers and it’s good for SEO.
  • 10 phone calls a day from the owner.  The top 10 $ sales per day get a phone call from me.  People like the owner of a store calling them and thanking them for their business.

I’m sure there’s other stuff I’m missing at the moment, but that’s a good start.